Mango Thai Lime

Jo Loves is a luxury fragrance brand founded in 2011 by Jo Malone CBE, the renowned British perfumer behind the globally acclaimed Jo Malone London brand. After leaving her namesake company, Jo Malone established Jo Loves as a new platform for her creative expression in the world of fragrance. The brand reflects Jo Malone’s passion for scent and her dedication to the art of perfumery. Known for her innovative and evocative approach to fragrance creation, Jo Malone brings her unique vision and expertise to Jo Loves, offering a fresh and contemporary take on luxury scents. The ethos of Jo Loves revolves around storytelling through scent, creating fragrances that evoke personal memories and experiences. The brand is known for its distinctive and bold fragrance compositions, often blending unexpected ingredients to create unique and captivating scents. Signature fragrances from Jo Loves include "Pomelo," a refreshing and citrusy scent inspired by summer holidays, "Mango Thai Lime," which combines the exotic notes of mango and lime, and "Red Truffle 21," a rich and complex fragrance with notes of truffle and green fig. Jo Loves also offers innovative products like the Fragrance Paintbrush, which allows for a new and interactive way to apply scent. Through her brand, Jo Malone continues to push the boundaries of perfumery, creating timeless and memorable fragrances that resonate with a modern audience.