Initio

Initio Parfums Privés is a niche fragrance brand founded in 2015. The brand was created to explore the primal power of perfume and its impact on human behaviour and emotions. Initio draws inspiration from the concept of “the science of the sacred” by blending traditional perfumery with cutting-edge scientific research on olfactory stimuli. This approach results in fragrances that not only captivate the senses but also evoke profound emotional responses. Initio’s ethos is rooted in the belief that perfumes have the power to influence moods and attract, combining mysticism with modern perfumery to create scents that are both mysterious and enchanting.

Initio’s fragrance collections are designed to push the boundaries of conventional perfumery, offering complex and provocative compositions. The brand’s notable lines include the Magnetic Blend, which focuses on synthetic molecules that amplify attraction, and the Carnal Blends, which explore the sensual and addictive facets of scent. Iconic perfumes such as Rehab, with its comforting notes of tobacco and vanilla, and Psychedelic Love, featuring a blend of myrrh and patchouli, exemplify Initio’s signature style. Esteemed perfumers like Alberto Morillas, Hamid Merati-Kashani, and Maurice Roucel contribute their expertise to create these innovative and evocative scents, ensuring each fragrance reflects the brand’s commitment to excellence and emotional resonance.